Problem to Solve

Mike Kloser, owner of OutThere USA and a hall of fame adventure racer and mountain biker, was dissatisfied with the durability and functionality of backpacks available on the market. After years of testing in extreme sports such as biking, rock climbing, and kayaking, he designed a backpack that outperformed existing products in strength and accessibility. However, his previous Magento 2 website was uninspiring and inefficient, barely meeting the basic requirements to sell his innovative packs.

History of the Client

Based in Vail, Colorado, Mike has been refining his backpack design for 12 years, driven by a passion to create a product that withstands the rigorous demands of adventure racing. His firsthand experience in multiple outdoor activities gave him the insights needed to develop a superior backpack that offers unparalleled durability and practicality.

Audience

The primary audience for OutThere USA's products includes adventure racers, outdoor enthusiasts, and professional athletes who require robust gear that can handle extreme conditions. These customers value quality, durability, and innovation in their equipment.

Mission

OutThere USA's mission is to provide adventure racers and outdoor enthusiasts with the most durable and accessible backpacks on the market, enhancing their overall experience and performance in the outdoors.

Process

Jolly Web Consulting stepped in to transform Mike’s online presence. Within eight weeks, we designed and launched a new Shopify-based platform that is clean, modern, and fully optimized to showcase OutThere USA’s products. The site not only elevates the brand but also streamlines the user experience, making it easier for customers to access and purchase the gear they need.

Final Thoughts

Since the launch of the revamped website in late 2023, OutThere USA has seen significant improvements in digital performance. Keyword rankings increased by 15 additional terms, website impressions nearly tripled, and sales jumped by 132%. The conversion rate also improved from 0.9% to 1.7%. Our ongoing SEO efforts continue to enhance site visibility and performance, ensuring that Mike can focus more on his outdoor adventures and less on website maintenance.

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