SEO Growth for Adventure Travel

Project Details: Fit 4 Adventure

Fit 4 Adventure is an international travel company specializing in guided adventure tours across Europe, the U.S., and beyond. With a wide offering — from hiking the Dolomites to cycling Portugal’s coast — they needed a stronger digital presence that would make their trips easier to find and book online.

Jolly Web Consulting was brought in to lead a full-site SEO strategy aimed at:

• Attracting more organic traffic from U.S. travelers searching for adventure trips abroad
• Increasing visibility for specific tours like “hike the Dolomites” and “Greek island adventure”
• Optimizing website structure and metadata for performance and crawlability
• Helping new trip pages rank faster and generate leads

Key Strategies We Used:

• In-depth keyword research to match searcher intent with trip categories, destinations, and seasonal demand
• On-page optimization for 30+ key pages, including meta titles, descriptions, headers, internal linking, and improved copy structure
• Blog and landing page creation to target long-tail queries like "best adventure travel groups for 50+" and "guided hiking tours Italy"
• Structured data markup to improve click-through rates with rich results (stars, FAQs, etc.)
• Technical SEO audit and fixes, including site speed improvements and mobile-first refinements
• Ongoing tracking and refinement based on SEMrush keyword movement, Google Search Console insights, and page-level engagement metrics

What Happened:

Within months of implementation, Fit 4 Adventure saw:

• A 250% increase in organic traffic
• A 10%+ increase in ranking keywords, including several high-volume travel terms now ranking on page 1
• A noticeable rise in direct inquiries and bookings tied to SEO-optimized trip pages

This growth helped them fill trips faster and reduce reliance on paid advertising — all while building a more sustainable organic funnel.